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29 April 2025

As sponsorships become more dynamic and disruptive than ever, this forum will serve as the ultimate platform to uncover the latest trends, technologies, and opportunities shaping the future of the industry. Through in-depth sessions, panels, and discussions, attendees will gain exclusive insights into the changing nature of sponsorships. 

Over half a day, the forum will convene 100 of the most influential executives in the sponsorship space, including leading brands, rights holders, and the agencies that craft and execute compelling campaigns.

Who was in the room?

Head of Sponsorships, Europe
Head of Sponsorships, Europe
VP, Global Sponsorships
VP, Global Sponsorships
CMO
CMO
Global Sponsorships Lead
Global Sponsorships Lead
Head of Sponsorship & Ambassadors
Head of Sponsorship & Ambassadors
CMO
CMO
Global Head of Sports
Global Head of Sports
Senior Partnership Manager
Senior Partnership Manager
Head of Commercial
Head of Commercial
Director of Commercial Development
Director of Commercial Development
Chief Commercial and Marketing Officer
Chief Commercial and Marketing Officer
Marketing Director
Marketing Director
Head of Partnerships
Head of Partnerships
Brand Purpose Strategy
Brand Purpose Strategy
Director, Head of Sponsorship Partnerships
Director, Head of Sponsorship Partnerships
Entertainment, Partnerships, Influencers, Culture and Sports
Entertainment, Partnerships, Influencers, Culture and Sports
VP, Brand & Sponsorships
VP, Brand & Sponsorships
Partnerships, Digital and Events Lead
Partnerships, Digital and Events Lead
Senior Global Product Manager - Commercial
Senior Global Product Manager - Commercial
Senior Media Planner
Senior Media Planner

Which experts were on stage?

John Ali

Commercial Partnerships Lead
Expedia Group

Carolyn Rich

Brand Director
Allianz UK

Matt House

Founder & CEO
SportQuake

Richard Teyssier

VP, Brand & Marketing
PUMA Group

Minal Modha

Research Director & Head of Sports Media
Ampere Analysis

Joanne Redfern

Media Consultant, Sports & Entertainment
Futrhood

Louise Bach

Global Sponsorship Director
Carlsberg

Emily Heath

Global Brand Director
Rexona
  • 10:30 AM
  • Invite Only: Sponsorship Forum

Welcome Coffee

Speakers Include:

Coming soon.

  • 11:00 AM
  • Invite Only: Sponsorship Forum, Main Programme

Sponsorship Forum begins

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  • 11:00 AM
  • Presentation
  • Invite Only: Sponsorship Forum

What’s next in sponsorship innovation?

  • 11:15 AM
  • Panel
  • Invite Only: Sponsorship Forum

The future of Premier League sponsorships: Unlocking ROI on football’s biggest stage

Speakers Include:

Expedia Group
Sport Quake
  • 11:50 AM
  • Presentation
  • Invite Only: Sponsorship Forum

Introducing PUMA’s new brand DNA: A bold chapter for a global icon

Speakers Include:

PUMA Group
  • 12:15 PM
  • Panel
  • Invite Only: Sponsorship Forum

The next play: Adapting sports partnerships for a changing market

Speakers Include:

Rexona
Allianz UK
  • 12:45 PM
  • Invite Only: Sponsorship Forum

Networking lunch

  • 01:40 PM
  • Workshop
  • Invite Only: Sponsorship Forum

Brands Workshop

  • 02:25 PM
  • Presentation
  • Invite Only: Sponsorship Forum

Unlocking the biggest sports opportunities for brands on Roblox

Speakers Include:

Futrhood
  • 02:45 PM
  • Case Study
  • Invite Only: Sponsorship Forum

Carlsberg & Liverpool FC: Lessons from three decades of sponsorship success

Speakers Include:

Carlsberg

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