This session explores the football insights being developed for FDC competitions, leveraging advanced data analysis and technology to revolutionise our comprehension of the game. We will delve into the methodologies behind these insights, the strategic rollout plan for public engagement, and the anticipated challenges in their adoption. Specific topics include:

• What data analysis and technologies are used for these FDC football insights?
• What strategies will ensure successful integration of these insights?
• Will these insights be applied to other FDC competitions beyond the Premier League/EFL?

Sports rights holders are sitting on a goldmine of digital assets – from match footage and behind-the-scenes content to social clips. Explore how leading properties are leveraging AI and the power of digital asset management technology to organise, access, and activate their content libraries at scale for themselves, their athletes, and sponsors.

Fan data is more than just a sales tool—it’s the key to deeper engagement and revenue. Explore how clubs can maximise average spending across areas like ticketing and sponsorship by making data-driven decisions. Topics include:

• How to build and leverage robust fan databases.
• How to use data to segment fans and drive personalised engagement.
• How to turn insights into sustainable revenue growth.