Join leaders from Mercury 13 as they discuss the critical role of investment in shaping the future of women’s sport. Explore the strategies driving sustainable growth, the challenges of scaling opportunities, and why women’s sport is the next big frontier for investors.

This session will explore the evolving landscape of sponsorships and partnerships in women’s sports. Leading brands and sports properties will share their successful strategies for building mutually beneficial collaborations that deliver impactful results for both parties.

This session will delve into the complexities of media rights in the women’s sports ecosystem. Industry experts will discuss the latest trends in broadcast, streaming, and digital media, while exploring innovative strategies for maximising revenue and expanding audience reach.

Uncover insights into the commercial growth and innovative strategies that are fuelling the rise of women’s sports in a new era of sports media and female fandom.