Agenda

Learn how the industry is adapting pivoting innovating to tackle the biggest challenges in sports today

This year, we’re levelling up the value for attendees with more real-time case studies, hands-on learning, and honest, open discussion.

Instead of chasing the “next big thing,” the 2026 agenda zeroes in on the most pressing challenges in today’s sports ecosystem, offering genuinely actionable insight and real solutions to help organisations succeed today.

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8:30 am

Doors open & networking

9:15 am

NGB Commercial Forum breakfast

9:20 am

Welcome to SportsPro London

Rebecca Adams

Sports Broadcaster
9:30 am

Does sports need a reality check?

Nick Meacham

CEO
SportsPro
9:45 am

The 2030 blueprint: Engineering a global powerhouse

David Hopkinson

CEO
Newcastle United FC
10:10 am

Power play: Influence, investment, and the battle for sport’s soul

Samuel Agini

Samuel Agini

Sports Business Reporter
Financial Times

Michael Payne

Chairman & CEO
Payne Sports Media Strategies
10:15 am

Practical insights for the next era of NGB growth

Lewis Evans

System Master Planning Manager
UK Sport
Christina Jones

Christina Jones

Founder & MD
Blacktype Digital
Gareth May

Gareth May

Director of Commercial & Brand Partnerships
British Triathlon Federation

Fawad A. Qureshi

Global Field CTO, Platform Adoption
Snowflake

Jenny Clark

Head of Commercial, Marketing and Communications
British Eventing

Stuart Denard

Head of Fundraising
British Olympic Association
10:45 am

Networking break

11:15 am

Setting the scene: 5 sports tech trends shaping the industry

Steve McCaskill

Editor
SportsPro
11:20 am

Setting the scene: 8 things we’re seeing in sports sponsorship

Sam Carp

Head of Editorial
SportsPro
11:25 am

Driving the commercial success of men’s tennis

Eno Polo

CEO
ATP Tour
11:25 am

Inside SSC Napoli’s new digital playbook

Leonardo Giammarioli

Leonardo Giammarioli

CDO
SSC Napoli
11:30 am

From buzzword to buy-in: VfL Wolfsburg’s ChatGPT adoption journey

Claudio Demmer

Business Innovation Lead
VFL Wolfsburg
11:30 am

Sponsorship room 101: Brand therapy

Richard Johnson

Founder
Sports 3.0

Oliver Hicks

Senior Manager Global Sponsorships
Just Eat Takeaway
11:50 am

Welcome back to Wrexham

Shaun Harvey

Director of Club
Wrexham AFC
11:55 am

From front of shirt to sleeve: How does football deliver ROI for brands?

Minal Modha

Research Director & Head of Sports Media
Ampere Analysis

Liseli Sitali

Director Football & Music Partnerships
Expedia Group

Garrett Ponder

Head of Brand Partnerships and Activations
Snapdragon
11:55 am

From unknown to unified: How sports organisations turn fragmented audiences into revenue

Bobby Nightingale

Bobby Nightingale

Head of Fan Growth & Content
Bath Rugby

Carlo De Marchis

Founder
A guy with a scarf

Stefan Lavén

Founder
Data Talks
12:10 pm

From the locker room to the dark web: Shielding European athletes from cyberattacks

Chris Pierson

Founder & CEO
BlackCloak
12:10 pm

PREM Rugby: State of the Union

Steve McCaskill

Editor
SportsPro

Tom Tainton

CEO
Bristol Bears

Simon Massie-Taylor

CEO
PREM Rugby
12:25 pm

The invisible advantage: Why logistics make or break sponsorship activation

John Bergmann

Commercial Head, Sports & Corporate Events
ATPI
12:35 pm

Networking lunch

12:40 pm

Inside Reading FC’s tech transformation with English football’s first Head of AI

Stuart Fenton

Head of AI
Reading FC
1:35 pm

From global to local: How does Bank of America deliver partnership impact?

Sam Carp

Head of Editorial
SportsPro

Brad Ross

Managing Director, Global Marketing Partnerships
Bank of America
1:35 pm

From demand to sell-out: Rethinking ticketing in sport

Lorenzo Ceretto

Global Head of Sport
Fever
1:35 pm

The commercial resurgence of Atlassian Williams Racing

Cian Brittle

Editor
BlackBook Motorsport

Peter Kenyon

Adviser to the Board, Commercial & Marketing
Atlassian Williams Formula 1 Team
1:55 pm

Knowing when to say ‘no’: How to choose the right partnerships

Jonny Algeo

Managing Director, EMEA
Two Circles

Jamie Brooks

Sports Partnerships Lead, Guinness
Diageo

Shivs Thevarr

Vice President, Global Partnership Sales
Milwaukee Bucks
2:00 pm

Commercial Clinic – Beyond social platforms: Owning the fan relationship

James Hodge

CEO
Tiparra
2:05 pm

How UEFA Women’s EURO 2025 became a cultural moment

Anni Hofer

Senior Event Marketing Lead
PACE AG

Kayleigh Grieve

Women's Football Marketing & Sponsorship
UEFA
2:20 pm

How Golf’s Global Tour is using unprecedented disruption to double its partnership revenue

Max Hamilton

Executive Commercial Director
European Tour Group
2:20 pm

Wickets & Wall Street: The business of the new ICC

Sanjog Gupta

Sanjog Gupta

CEO
ICC
George Dobell

George Dobell

Chief Correspondent
The Cricketer
2:25 pm

Uber x Panathinaikos BC: A masterclass in partnership activation

Alexandra Stamidi

Head of Marketing, Greece
Uber

Nikolas Syrmalis

Partnerships Manager
Panathinaikos B.C.
Elena Kouyoufa

Elena Kouyoufa

Content Manager
SportsPro
2:35 pm

Mastering The Business of YouTube in the “YouTube is TV era”

Bengu Atamer

Co-Founder & Director
BuzzMyVideos
2:45 pm

Driving change through visibility: A new model for partnership delivery

Louise Jukes OLY

Louise Jukes OLY

Senior Sponsorship Manager
TeamViewer
Katie Denver

Katie Denver

Performance & Talent Development Manager
F1 Academy

Adam Britton

Chief Creative Officer
Trunk
2:50 pm

Breaking par: Inside the operational realities of the LIV Golf franchise model

James Dunkley

Team Principal
Majesticks GC
3:00 pm

Networking break

3:30 pm

Fit checks and back of nets: Fashion at the intersection of sport

Nadia Kokni

Vice President, Global Brand Marketing
PUMA Group

Susan Goodenow

EVP, Brand & Public Affairs
Chicago Bulls

Jamie Pollitt

Co-Founder
Rising Ballers Group
4:00 pm

Driving the future: The WTA and Mercedes-Benz partnership

Elena Kouyoufa

Elena Kouyoufa

Content Manager
SportsPro

Tanja Roth

Head of Branded Entertainment & Brand Partnerships
Mercedes-Benz

Marina Storti

CEO
WTA Ventures
4:30 pm

Networking drinks

Filter

8:30 am

SportsPro NEW ERA breakfast & networking

9:15 am

Women in sport: Where are we seeing real progress vs. surface-level change?

Sue Day

Sue Day

Director of Women’s and Para Football
The FA
Laura Cordingley

Laura Cordingley

CEO
Chelsea FC Foundation

Sharon Fuller

SVP Sports
OS Studios

Júlia Pimenta Salazar

Senior Lead Women’s World Cup
Common Goal
9:45 am

The business of tennis with Grand Slam Champion Dominic Thiem

Michael Long

Director of Key Projects
SportsPro

Dominic Thiem

Former Professional Tennis Player, Grand Slam Champion & Entrepreneur
10:15 am

HYROX: Building a global phenomenon

Douglas Gremmen

Douglas Gremmen

Chief Growth Officer & Board Member
HYROX

Nick Meacham

CEO
SportsPro
10:45 am

Networking break

11:30 am

The state of play in sports media with SportsPro

Chris Stone

Community Lead
SportsPro
11:30 am

Beach volleyball reset: Choosing disruption over stability

Guido Betti

Chief Business Officer
Volleyball World
11:45 am

Creating a challenger brand in rugby

Charlie Beall

CEO
Saracens
11:45 am

Scaling the peaks: How product innovation drove record Olympic engagement on HBO Max

Greg Burns

Greg Burns

Chief Product Officer
Reuters Imagen

David Gibbs

SVP Product Management
Warner Bros. Discovery
11:50 am

How to win the battle for the ‘second club fan’

Matthew Kyle

Head of Insights
Engage Digital Partners

Chris Sadd

Senior Director
MTM
12:00 pm

The survivalist’s strategy: Scaling success below the Premier League

Andy May

Sports and Media Lawyer

Mark Devlin

CEO
Leyton Orient FC
12:10 pm

AI: Shaping the future of sports streaming

Patrick Mostboeck

SVP of Fan Engagement
Sportradar
12:15 pm

Revolutionising global fan engagement through cloud-native ecosystems

James Pearce

James Pearce

SVP of Broadcast & Streaming
DAZN

Lydia Fairfax

Founder
Triple Crown Consulting

Ryan Beebe

VP Global Sales
Backlight

Michael Broomfield

VP, Media Management and Delivery
LIV Golf
12:20 pm

Reinventing Olympic sports into entertainment products

Rob Stull OLY

President
Union Internationale de Pentathlon Moderne (UIPM)
12:35 pm

From Salford to the world

Ronan Joyce

Chief Business Officer
Salford City FC
1:00 pm

Networking lunch

2:00 pm

Moment to Movement: How the ICC Women’s T20 World Cup can turn visibility into lasting value

Jo Osborne

Head of Women’s Sport
Sky Sports

Rebecca Adams

Sports Broadcaster

Beth Barrett-Wild

Tournament Director - ICC Women's T20 World Cup 2026
ECB
2:30 pm

In a league of their own: Scaling a women’s brand with LOVB

Rosie Spaulding

President
LOVB Pro
2:45 pm

Investing in the pitch: The multi-club model for women’s football

Adrian Farina

Co-Founder, Marketing & Commercial Lead
Crux Football

Bex Smith

CEO
Crux Football
3:00 pm

Networking drinks