Louise Jukes OLY
Senior Sponsorship Manager,
TeamViewer
The SportsPro London key themes will strip away the hype and get to the heart of what’s actually happening, with our most straight-talking agenda yet.
Check out the key topics we’ll be covering, and who you’ll hear from in our dedicated content tracks 
It’s not easy to get the attention of big brands in a saturated market, and anyone who says otherwise is lying to you.
Day 1 (29 April)
How do you build successful and measurable brand partnerships from the inside out?
More competition. Less budget to go around. The winners are those who can prove ROI beyond just logo placement.
Industry growth isn’t trickling down – while elite sports enjoy constant sponsorship and ticketing demand, most others fight for visibility and momentum.
Day 2 (30 April)
Most sports organisations aren’t chasing hyper-growth at the top – they’re battling rising costs, stretched teams, and limited budgets in the middle of the market.
The Challenger Sports track offers a reality check and practical playbook for tier 2 and 3 rights holders to cut costs, unlock new revenue, and make smarter decisions with the resources they actually have.
The greatest impact of technology is improving efficiency and reducing costs -not chasing hail-mary innovations that rarely work.
Day 1 (29 April)
Technology promises revolutionise every corner of sport – but most organisations struggle to turn tech into actual revenue.
The Technology & Innovation Track cuts through the hype, revealing where sports tech delivers real value and how to break down monetisation barriers with AI implementation, personalised fan revenue, and data-driven ticketing.
With more platforms and more competition for attention, sports faces both opportunities and challenges to stay relevant and drive revenue.
Day 2 (30 April)
Sports media is fragmenting fast – stagnant broadcast deals, plateauing social metrics, and fans scattered across platforms while creators seize live rights.
The Media Track decodes what works: content strategies, distribution mastery, and monetisation tactics for rights negotiators, social leads, and emerging sports platforms.
Many “needle-moving” ideas have come and gone – sports must focus on its core business and accept there’s no magical pot of money at the end of the rainbow.
Day 2 (30 April)
Sport grows at 7% CAGR, yet most organisations leave revenue untapped by failing to convert attention into cash across overlooked functions like ticketing, hospitality, betting, and subscriptions.
The Revenue & Commercial Track pinpoints those gaps and reveals how to build diversified models that connect engagement with real income.
Women’s sports is growing fast, but it must build for the modern era – not replicate outdated legacy models.
Day 2 (30 April)
Women’s sport is at an inflection point – with audiences surging and revenues accelerating faster than men’s sport, yet billions in untapped potential still on the table.
Gain the strategies, connections, and clarity to bridge the monetisation gap and unlock new commercial opportunities.
