2026 Themes

The SportsPro London key themes will strip away the hype and get to the heart of what’s actually happening, with our most straight-talking agenda yet. 

Check out the key topics we’ll be covering Backhand index pointing down

Sponsorship & marketing

How can sports become more valuable to top-tier brands again?

It’s not easy to get the attention of big brands in a saturated market, and anyone who says otherwise is lying to you.

Challenger sports

How can challenger sports cut costs and unlock revenue?

Industry growth isn’t trickling down – while elite sports enjoy constant sponsorship and ticketing demand, most others fight for visibility and momentum.

TECHNOLOGY & INNOVATION

Which “shiny” tools are actually delivering results?

The greatest impact of technology is improving efficiency and reducing costs -not chasing hail-mary innovations that rarely work.

media

How do you get maximum value out of your content and live events?

With more platforms and more competition for attention, sports faces both opportunities and challenges to stay relevant and drive revenue.

Revenue & commercial models

Which new revenue streams are really worth the time and effort?

Many “needle-moving” ideas have come and gone – sports must focus on its core business and accept there’s no magical pot of money at the end of the rainbow.

WOMEN'S SPORTS

Which commercial approach is really the best?

Women’s sports is growing fast, but it must build for the modern era – not replicate outdated legacy models.