Themes & Content Tracks
The SportsPro London 2026 stripped away the hype and get to the heart of what’s actually happening, with our most straight-talking agenda yet.
How can sports become more valuable to top-tier brands again?
It’s not easy to get the attention of big brands in a saturated market, and anyone who says otherwise is lying to you.
How can challenger sports cut costs and unlock revenue?
Industry growth isn’t trickling down – while elite sports enjoy constant sponsorship and ticketing demand, most others fight for visibility and momentum.
Which “shiny” tools are actually delivering results?
The greatest impact of technology is improving efficiency and reducing costs – not chasing hail-mary innovations that rarely work.
How do you get maximum value out of your content and live events?
With more platforms and more competition for attention, sports faces both opportunities and challenges to stay relevant and drive revenue.
Which new revenue streams are really worth the time and effort?
Many “needle-moving” ideas have come and gone – sports must focus on its core business and accept there’s no magical pot of money at the end of the rainbow.
Which commercial approach is really the best?
Women’s sports is growing fast, but it must build for the modern era – not replicate outdated legacy models.