Beth Barrett-Wild
Tournament Director - ICC Women's T20 World Cup 2026
ECB
This April, we put predictions and speculation aside to focus on what’s really happening in sport – the obstacles, the gaps, and the tough decisions facing the industry.
This is where the sports community came together to be honest, share insights, and debate openly – because being honest about today’s challenges is the first step to solving them.
Anchored by powerful main programme keynotes and headline interviews with the biggest names shaping sport, SportsPro London 2026 will featured practical case studies, in-depth conversations and deep-dive sessions across six core content tracks.
Topics included:
Discovered how sports properties can win back top-tier brand investment by building more valuable, measurable partnerships that go beyond logo placement.
Learned how tier 2 and 3 rights holders can cut costs, unlock new revenue, and make smarter commercial decisions with the resources they actually have.
Uncovered how rights holders can get maximum value from content and live events by sharpening distribution, monetisation, and content strategy across an increasingly fragmented landscape.
Identified which sports tech tools are actually delivering measurable results, and where AI, personalisation, and data-driven ticketing are creating real value.
Dug into which new revenue streams are really worth the time and effort, and how sport can turn engagement into diversified income through ticketing, hospitality, betting and more.
Found out which commercial approach is best for women’s sport, and how to build modern revenue models that unlock the category’s rapid growth, without relying on outdated legacy approaches.
