viagogo is the world’s leading marketplace to buy and sell tickets to any live event, anywhere. Through viagogo internationally, and StubHub, our platform in North America, the group services customers in 200 countries + territories in 33 languages and 48 available currencies. With more than 300 million tickets available to events around the world annually – from sports to music, comedy to dance, festivals to theatre – viagogo offers a safe, regulated, and convenient way to buy or sell tickets to the most memorable live experiences.
Sportradar
Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides best-in-class solutions to help businesses grow. As the trusted partner of organizations like the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and Bundesliga, Sportradar covers nearly a million events annually. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved.
Track Partners
STRV
STRV is a digital product engineering company that builds mobile and web applications for some of the world’s most recognized brands in sports and fitness. From MLS and IRONMAN to Barry’s, Gold’s Gym, The Athletic and The Pump, we’ve partnered with teams that demand high-performance technology to match their high-performance culture.
Founded in 2004, our 200+ person team specializes in turning ambitious product visions into real, shipped software. We design, build and scale digital products from first concept through launch and long-term growth.
Our track record speaks for itself: Clutch Global Award Winner, Top 1% B2B company, Deloitte Best Managed Company four years running, plus Apple Design Award and Webby Award recognition. And we’re also ISO 27001 certified.
We think like engineers and work like partners. If you’re building something that needs to perform under pressure, let’s talk.
Data Talks
Data Talks is an AI-powered Customer Data Platform built specifically for sports. We help sports organisations increase the commercial value of every supporter through smarter use of fan data across ticketing, merchandise, and sponsorship. We are an international company with Swedish roots, headquartered in Stockholm, Sweden. Some of our proud clients include Notts County FC, the FAI, 1. FC Magdeburg, AFC Wimbledon, VfL Bochum 1848, PAOK FC, AIK, the Swedish Golf Federation, Milton Keynes Dons FC, and Collingwood FC
Official AV Partner
Hire Frequencies
Hire Frequencies has been supplying the latest in audio visual equipment and professional event production services for over a decade. We also offer a range of virtual event and live streaming services to help bring your events online. We are passionate about sound, lighting and video, and strive to provide outstanding service at every event.
Event Partners
Fleko
We are a Cyber Security consultancy with over 20 years of experience. Based on the border of Derbyshire/Staffordshire, we cover the East Midlands, West Midlands – and the whole of the UK! As a Certification Body for IASME, we focus our services around the five controls required for Cyber Essentials and and the thirteen themes of Cyber Assurance.
ATPI
ATPI is a world-leading travel and event management company, delivering tailored solutions across corporate, sports, marine, energy, mining, yacht travel and events. With a global network spanning 100+ locations in 50+ countries, ATPI combines technology, expertise, and service excellence to optimise travel programmes.
Backlight
Backlight replaces broken media workflows with simple, AI-powered products designed to make teams faster and businesses stronger. Through our integrated suite of solutions, including Iconik, Wildmoka, Ftrack, Cinesync, Celtx, and Zype, we empower creative and production teams to focus on what matters most: crafting compelling stories that drive impact.
BlackCloak
BlackCloak is the pioneer of Digital Executive Protection, providing online privacy protection, personal device security, home network security, and incident response to corporate leaders (C-Suite, Board, executives, etc.) in their personal lives; as well as to high-profile, ultra/high-net-worth and Family Offices. Our award-winning SaaS-based Concierge Cybersecurity & Privacy Platform protects companies from cyberattacks originating in an executives’ personal life from moving laterally into the organization(s) that they serve, while also protecting uniquely at-risk individuals and their families from targeted cyberattacks, financial fraud, identity theft, reputation damage, and other digital threats to personal privacy and security.
Brave Bison Group
Brave Bison is a media, marketing and technology company purpose built for the digital era. For over 10 years, our sports team have worked with some of the biggest names in sport and entertainment to build their online communities and catapult their monthly views into the billions on YouTube, Snap, TikTok and more.
In a world where viewing habits, platforms and algorithms evolve daily, it’s not enough to be present on just one platform or serve the same content across your channel ecosystem. When it comes to capturing hearts and eyeballs, constant evolution and optimisation is key. Crowd-pleasers and proud of it, we specialise in channel management and consultancy for clients including the PGA TOUR, DP World Tour, Ryder Cup, US Open, Australian Open, Laver Cup and WEC.
With extensive experience growing loyal fanbases on social and sky-rocketing YouTube views into the billions, we also own, manage and produce content for some of the biggest entertainment channels on Snap and TikTok with huge, loyal and constantly growing communities of followers.
Callers
Instead of “Press 1 for ticketing, 2 for memberships,” fans hear “Hi, this is Alex from the club, how can I help?” Callers AI gives your club an extra front line across phone, WhatsApp, SMS, and web chat, working seamlessly with the ticketing and membership systems you already use. Fans can change seats, manage memberships, book hospitality, and get matchday answers without waiting on hold, while the same AI proactively re‑engages lapsed fans and drives renewals between fixtures. It handles most routine requests end to end and passes sensitive cases to your staff with full context, so people focus on VIPs, sponsors, and real problems instead of admin. Callers has cut response times from 48 hours to minutes and lifted bookings and renewals by up to 46%, all without extra hires. Fewer angry callers, fewer missed sales, more revenue all season. Ask us at the booth what Callers can do for your club.
Captionhub
Scaling video content across languages, regions, and teams is no small feat. This is a tough blend of complex domains: media, distribution, playback, linguistics and localisation. How our customers approach media localisation reflects on brand voice as well as resulting in genuine global revenue growth.
The ecosystem provides another set of challenges that CaptionHub eliminates: coordinating vendors, managing review and approve workflows, and orchestrating systems. CaptionHub simplifies localisation from every angle — turning complex workflows into streamlined, scalable processes.
Directus
Directus is the collaborative backend for modern applications and AI. We provide a unified API and a visual Studio that turns your live data into a shared workspace. By breaking down the technical “black box,” we empower everyone to be a builder.
Our platform serves as the common ground where developers, business teams, and AI agents can work together safely on a single foundation. We provide the tools to manage complex data without the need for custom code, ensuring that every member of the team can contribute to a project’s success.
Trusted by global leaders like AT&T, Tripadvisor, Adobe, and Mercedes-Benz, Directus is built to balance speed with strict governance. We prioritize operational integrity, protecting developer guardrails while giving non-technical users the full autonomy to manage content and data. This approach eliminates the silos that typically slow down enterprise projects, allowing for real-time collaboration that respects technical standards. Whether you are scaling a content-rich application or deploying a global AI initiative, Directus provides the structured foundation teams need to move fast and stay secure
Fever
Fever is the leading global platform for live entertainment discovery, connecting millions of users with experiences across more than 40 countries and 300 cities worldwide. In sports, Fever partners with clubs, leagues, stadiums, and rights holders, including organisations such as FC Barcelona, SailGP, and LIV Golf, to expand audience reach, enhance fan engagement, and unlock new revenue streams through ticketing, marketing and original experiences.
By combining proprietary technology with real-time behavioural insights and advanced ticketing capabilities, Fever helps sports organisations better understand their audiences, identify new fan segments, and optimise how events are distributed and monetised. Beyond matchday, Fever creates and distributes new fan experiences, from immersive activations to international events, designed to generate incremental demand and year-round revenue.
With over 300 million monthly interactions, Fever turns data into action through targeted marketing, digital distribution, and seamless purchasing journeys. Its end-to-end platform supports the full lifecycle of live sports events, from demand generation and multi-channel sales to conversion optimisation, capacity management, and post-event engagement.
By combining technology, distribution, and experience creation, Fever enables sports partners to maximise attendance, diversify revenues, and deliver high-impact fan experiences worldwide.
InCrowd
We know that commercial success is dependent on taking a more holistic view of digital sports marketing. Our digital & data experts combine compelling content campaigns with data-powered insights and cutting-edge technology, building quality fan experiences and driving real ROI. We are independent, we know what works, and we deliver.
Just Eat Takeaway
As proud sponsors of UEFA and UEFA Women’s EURO 2025, we’re excited to introduce fan-focused innovations that combine convenience and choice for everyone enjoying the matches at stadiums across Europe. Our UEFA sponsorship is more than a brand partnership, it gives us an opportunity to bring to life innovations and deliver unique experiences to a broad sports-loving audience. From rolling out sustainable packaging, testing food carbon labelling to introducing new ways to order, we’re here to contribute to a truly memorable matchday experience.
PACE
Piing
Piing enables the world’s biggest rights holders and brands to directly engage audiences at the greatest events on Earth.
Our games have engaged crowds in the Premier League, Bundesliga, Euroleague and F1, with clients in federations, clubs, venues, partners and their agencies.
We are on a mission to engage people at the greatest events on Earth – help us do that.
Reuters
Reuters Imagen is the leading cloud-native media management platform. Imagen serves sports organisations, media companies and businesses, empowering them to unlock the value of their live and archive content, through a highly customisable media management platform. Reuters Imagen provides a convenient and cost-effective way to manage, market and securely deliver large volumes of high-resolution video content without the need for hardware investment and hosting expertise.
Tiparra
Tiparra is a Digital Engagement Platform that makes it easy to deliver professional quality, tailored experiences to your target audience, all managed from a simple mobile application.
Tiparra users download the Tiparra app on their iOS or Android device and create engagement ‘Stacks’. Each Stack represents a separate collection of content, interactions and customer engagement actions which are presented through a simple website interface.
Each Stack can be configured with content and actions to suit the target audience for the engagement. For example, A Junior Sports Club might generate a Stack that provides players and parents with a map of the sports ground, details of the weekend’s fixtures, contact details for the groundskeeper and a menu for the canteen.
All aspects of the Stack are fully managed from within the Tiparra application on the user’s mobile device. Content can be updated in real time, making it easy for example to change the engagement experience each week as the game schedule and ground allocations are updated.
Webout
Webout is the ultimate video personalization software and the best way to communicate with your customers. Elevate your marketing strategy with the power of video, whether you’re focused on brand building, cultivating customer relationships, boosting sales through upsells, or simply entertaining your audience.
WRC
The FIA World Rally Championship (WRC) pits drivers, co-drivers and hybrid-powered production-based cars against some of the most brutally tough and unforgiving terrain on the planet. Established in 1973, the WRC is an epic battle against the elements and the clock. It is spread across multiple rallies covering four continents and 16 countries. Man and machine must master everything from snow-packed forest tracks in intense cold, to rock-strewn mountain passes in blistering heat.
SportsPro Partners
Ai-Media
Founded in Australia in 2003, AI-Media is a pioneering technology company specialising in AI language and captioning workflow solutions. As a global leader, AI-Media provides high-quality AI-powered live and recorded captioning and translation technology and solutions to a diverse range of customers and markets worldwide.
For the first time in February 2024, AI-Media unveiled groundbreaking data showcasing the superiority of its AI captioning product, LEXI, over traditional more expensive human workflows.
With deep industry experience and sophisticated AI technology to create solutions which streamline and simplify processes, AI-Media empowers leading broadcasters, enterprises and government agencies globally to ensure seamless accessibility and inclusivity of their content.
Ampere Analysis
Ampere Analysis is a fast-growing analyst firm with an experienced team of sector-leading industry analysts specialising in media, content, telecommunications, sports and games. Our research allows companies to solve real-world business challenges in the fast-moving media and games sectors. Our service will combine, for the first time, big data analytics, consumer research and industry analysis.
Buzz My Videos
Founded in 2011 by former Google and YouTube executives, BuzzMyVideos is the premier YouTube growth platform designed to drive hyper-growth and unlock new revenue streams.
We partner with world-class Sports and Music rights holders, combining strategic expertise with data-driven solutions to scale global presence. Our proprietary platform analyzes content, keywords, and emerging trends to optimize every video for maximum discoverability.
We turn months of manual work into minutes of automated precision. By eliminating the need for extensive in-house teams, we provide a streamlined, high-impact solution.
DFL
The DFL Deutsche Fußball Liga has been responsible for the organisation and marketing of German professional football since 2000. With the Bundesliga, we own one of the most valuable brands in Germany and one of the world’s most important football leagues with an ever increasing community.
Getty Images
Getty are the world’s foremost visual experts – capturing, creating and preserving content to elevate visual communications everywhere. By identifying cultural shifts, spearheading trends and powering the creative economy, they fuel visual storytelling worldwide.
Greenfly
Greenfly is powering the future of fandom by automating the continuous flow of short-form digital media for sports and entertainment organizations. As a mission control for digital media operations, Greenfly’s AI-powered platform provides real-time access to short-form digital media for staff, partners, athletes and talent. Greenfly automates digital media operations including content capture, collection, automated organization and distribution of digital media for both fan engagement and monetization.
NorthStar Solutions Group
NorthStar is a premier Strategy Realization firm that helps businesses achieve their strategic goals through expert execution and innovative solutions.
Our expert team of “Do-Leaders” and “Happen Makers” works with you to build execution capabilities, harness data, streamline processes, enable technology, optimize talent, and navigate change to realize successful business transformation—100% Every Time.
Using our “Together as One” approach, we seamlessly integrate with your teams, navigate your unique business, technical, and cultural environments, and deliver impactful results from day one turning your vision into reality with expert advice, turn-key delivery, and best fit staff and tools augmentation all customized to solve your most challenging Strategy Realization problems.
Founded in 2004 by former Army officers with the vision to merge the values, creative problem solving, flawless execution, and commitment to mission accomplishment learned in the Army with business and industry best practices to solve observed strategy realization challenges in the business world.
Sport in Mind
Sport in Mind is an award-winning mental health charity that was formed in Reading, Berkshire in 2010 with a simple mission:
“To improve the lives of people experiencing mental health problems through sport and physical activity”
We are the UK’s leading mental health sports charity and deliver physical activity (sport, walking, dance and movement, gardening and exercise sessions) projects in partnership with the amazing NHS in order to aid recovery, promote mental wellbeing, improve physical health, combat social isolation and empower people to move their lives forward in a positive direction.
SportsPro NEW ERA Partner
University of Queensland
For more than a century, The University of Queensland (UQ) has maintained a global reputation for delivering knowledge leadership for a better world.
The most prestigious and widely recognised rankings of world universities consistently place UQ among the world’s top universities.
UQ has also won more national teaching awards than any other Australian university. This commitment to quality teaching empowers our 53,600 current students, who study across UQ’s three campuses, to create positive change for society.
Our research has global impact, delivered by an interdisciplinary research community of more than 1500 researchers at our six faculties, eight research institutes and more than 100 research centres.
