Katie Denver
Performance & Talent Development Manager
F1 Academy
This month, we’ll put predictions and speculation aside to focus on what’s really happening in sport – the obstacles, the gaps, and the tough decisions facing the industry today.
This is where the sports community comes together to be honest, share insights, and debate openly. Joins us and leave with practical insights and real-world solutions you can actually use – because being honest about today’s challenges is the first step to solving them.
Anchored by powerful main programme keynotes and headline interviews with the biggest names shaping sport, SportsPro London 2026 will feature practical case studies, in-depth conversations and deep-dive sessions across six core content tracks.
Get a glimpse of what you could learn:
Unlock how sports properties can win back top-tier brand investment by building more valuable, measurable partnerships that go beyond logo placement.
Learn how tier 2 and 3 rights holders can cut costs, unlock new revenue, and make smarter commercial decisions with the resources they actually have.
Uncover how rights holders can get maximum value from content and live events by sharpening distribution, monetisation, and content strategy across an increasingly fragmented landscape.
Identify which sports tech tools are actually delivering measurable results, and where AI, personalisation, and data-driven ticketing are creating real value.
Dig into which new revenue streams are really worth the time and effort, and how sport can turn engagement into diversified income through ticketing, hospitality, betting and more.
Find out which commercial approach is best for women’s sport, and how to build modern revenue models that unlock the category’s rapid growth, without relying on outdated legacy approaches.
From hands-on activations to exclusive opportunities, discover a wide range of standout delegate experiences at SportsPro London this year.
